AliExpress 11.11 Sale 2026: Dates, Coupons and How to Prepare

The biggest sale of the year starts earlier than you think

If you’ve been waiting for a good moment to buy a carbon wheelset, November is usually it. The catch: it’s easy to assume the 11.11 Sale happens on 11 November, and miss the first ten days of it.

11.11 runs from 1 to 18 November

11 November is traditionally Singles’ Day, but the promotion itself is published as a campaign from 1 to 18 November, with a short warm-up from 29 October. Black Friday follows straight after, and Cyber Monday closes the season on 3 December.

This year’s 11.11 coupon codes line up with that window: they open around 1 November and end on 18 November. The exact start and end time depends on your country — in the US and the UK, for example, they already open on 31 October, local time.

Some countries also get their own campaign name inside the same dates: the UK and Canada run it as the “11.11 Sale”, and Mexico combines it with Buen Fin (“11.11 × Buen Fin”).

10PLUS has confirmed that it is joining the 11.11 Sale from 1 to 18 November, followed directly by its Black Friday promotions, so November is its full promotion month. Every product will be at its lowest price of the year. It is also launching the new P Series carbon-spoke wheels in this period, at under US$600 during 11.11 — a price 10PLUS says will stay the lowest of the year for the whole of November.

How this year’s coupons work

AliExpress releases a ladder of platform codes per country: the more you spend, the bigger the discount. For a wheelset, only the higher tiers matter — that’s why the product pages here show just the codes that make sense for an order of this size, for the country you’re visiting from.

A few things to know about the 11.11 ladders:

• Minimum spends are in different currencies. Some countries get codes in euros, pounds, yen or riyals, others in US dollars. Check which one applies before doing the maths.
• Some top tiers only work on certain days. In Spain and Portugal, the two biggest codes are only valid from 1 to 3 and from 11 to 12 November.
• High-value codes can run out. Some coupons may have limited redemption quotas, so the first hours after a drop can matter more than the last day.
• Store and platform coupons are different. The 10PLUS store coupon comes from the seller; the 11.11 codes come from AliExpress. When checkout allows it, they stack.

The stacking order is covered step by step in How to Get the Best Price on 10PLUS Wheels.

What “up to 90% off” really means

The campaign banners promise “up to 90% off” in the US, Brazil and Mexico, and “up to 80% off” in the UK, Canada, Japan, South Korea, Australia, New Zealand and most other markets. In Europe the headline is Duty Savings and Mega Deal activities.

Those are ceilings across the whole platform, not a discount on every product — and they aren’t coupon amounts. What you actually save on a wheelset is the sale price plus the codes that apply to your basket. That’s the number worth comparing.

The checklist before the sale

• Pick your wheelset now: Road or Gravel, then T Series or E Series. Two choices, done before the sale starts. Want carbon spokes on the road? That’s the P Series, the one upgrade outside that grid.
• Save the listing and note today’s price, so you can tell whether the sale price is genuinely lower.
• Follow the 10PLUS store and collect its coupon.
• On 1 November, open the product page for your wheelset and copy the 11.11 code for your country.
• Check the code’s minimum spend against your basket total.
• Compare the final checkout total — not the headline discount — before you pay.

Why a coupon might fail at checkout

• The basket doesn’t reach the minimum spend.
• The code isn’t valid in your country.
• The code has expired, or hasn’t started yet in your timezone.
• Its redemption quota has run out.
• The product isn’t eligible for that promotion.

The campaign itself can be live even when a particular code isn’t.

Where the promotion doesn’t apply

The November plan excludes orders shipped to Russia, Uzbekistan, Armenia, Kazakhstan, Tajikistan, Belarus, Moldova, Azerbaijan, Turkmenistan, Kyrgyzstan and Georgia.

Final thoughts

If a 10PLUS wheelset is on your list, 1 November is the date to remember — not the 11th. Decide on the model before the sale, collect the coupons early and compare the final total on the day: prices, codes and quotas move during the campaign.

The best deal isn’t the biggest percentage on a banner. It’s the lowest total for the wheels you actually want.